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September Specials

Celebrate the Holy Month of the Divine Self-Confession
with these Sacred History Accounts


On September 10, 1970, the Great Divine Avataric Process of My “Sadhana-Years”-Submission (by Descent into the cosmic domain of Coincidence and Identification with all-and-All) Culminated in Limitless (or Most Perfectly Non-conditional) Realization of the Self-Evidently Divine Self-Nature, Self-Condition, Source-Condition, and Self-State of the cosmic domain itself (and of all forms, states, and beings within the cosmic domain).

In That Most Perfect Event, I (then, and now, and forever hereafter, As Always Already before) Stand Most Perfectly Self-Established As the “Bright”, the One and Only Conscious Light.

His Divine Presence,
Avatar Adi Da Samraj
The Aletheon

This year marks the 50th Anniversary of the Great Event of Avatar Adi Da's Divine Re-Awakening, which occurred on September 10, 1970, in the Vedanta Society Temple in Hollywood (pictured above). Throughout the month of September, devotees of Avatar Adi Da Samraj celebrate and honor several significant dates in the Life and Revelation of Avatar Adi Da, all of which relate to His Great Confessions—about His Divine Nature, His Divine Self-Realization, and His Divine Work.

  • Holy Day of Completed Teaching-Submission (September 7)
  • Holy Day of the Divine Re-Awakening (September 10)
  • Holy Day of the Divine Disclosure (September 13)


The first Holy Day commemorates the profound Yogic Event that occurred on September 7, 1994 (on the island of Viti Levu, in Fiji). Referring to this Event (in the 1995 publication The Order of My Free Names), Avatar Adi Da wrote, “I Knew the Spontaneous 'Emergence'-Effort of My Divine Avataric Descent had Suddenly become Complete.” Therefore, this Holy Day is associated with the completion of Avatar Adi Da's Teaching-Submission, and the magnification of His Work of simply, wordlessly Revealing His “Bright” Nature, Condition, and State to all.




September 10 is the anniversary of the Divine Re-Awakening of Avatar Adi Da Samraj, in 1970. This Event was the culmination of His early-life Process and the moment when His Bodily Vehicle became fully conformed to the “Bright”—initiating His Great Divine Work of Revealing and Transmitting the “Bright” to others.



Nine years after His Divine Re-Awakening, almost to the day, Avatar Adi Da Revealed His principal Divine Name “Da”, in His “Beloved, I Am Da” letter, written on September 13, 1979. “Da”, a syllable with great sacred significance in various cultures, means “the Divine Giver”. With this Divine Self-Confession, Avatar Adi Da initiated the esoteric practice of Invocation of the “Bright” Divine Reality by Name—a profound Gift of practice whereby He could always be “Found” and “Known”, even after His Bodily Lifetime.

Read more about Avatar Adi Da's
Divine Confession in Aham Da Asmi



In Aham Da Asmi, Adi Da Samraj fully Reveals Himself as the Avataric Incarnation of the Living Divine Person and He elaborates on the Spiritual significance of this All-Embracing Divine Confession, which is the foundation of His entire Revelation of the esoteric Way of Adidam.

“That God can, among other things, actually incarnate in human form once seemed unbelievable to me. But reading the books of Avatar Adi Da obliterated all doubt about the existence of God right now, here on Earth in human form.”

—CHARMIAN ANDERSON, PH.D.
psychologist, author, Bridging Heaven and Earth and Heart of Success




September Specials

—and—
Special Pricing on Related Books, CDs, and DVDs

The Order of My Free Names
Sacred names have always been felt to carry the influence and blessings of the deity they invoke. And in this historical (1995) book, Avatar Adi Da Samraj makes known the great Mystery of His Names. To remember the Names of Bhagavan Adi Da and use them with heart-feeling is to enter into the ecstasy of devotional Communion with Him.

September Special
Regularly $17.95, now 33% off:

Price: $11.85
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The Knee Of Listening

Avatar Adi Da's Spiritual Autobiography has transformed the lives of thousands of secular and religious seekers since it was first published in 1972. The Knee Of Listening tells the miraculous story of His unique Incarnation and Revelation in the West for the sake of Liberating all beings.

September Special
Regularly $24.95, now 25% off:

eBook Version:

Price: $18.71
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The Gift of Ripening CD    
            Do you recognize all experience as inherently unsatisfactory?
      How “ripe” are you for the process of Divine Self-Realization?
How can you tell if you are truly ready or not?
        By listening to this Discourse, you will receive Avatar Adi Da’s Guidance in understanding your level of ripeness. And such a realistic (rather than idealistic) assessment is an essential element in preparing for the process of Realizing True Happiness He Offers—the process of the “transcending of all conditionality in the Self-Radiant Conscious Light that is the ‘Bright’”.


Play a 3:25 minute clip

September Special
Regularly $16.95, now 25% off:

Price: $12.71
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Aham Da Asmi (Beloved, I Am Da)
In Aham Da Asmi, Adi Da Samraj fully Reveals Himself as the Avataric Incarnation of the Living Divine Person and He elaborates on the Spiritual significance of this All-Embracing Divine Confession, which is the foundation of His entire Revelation of the esoteric Way of Adidam.

September Special
Regularly $24.95, now 33% off:

Price: $16.47
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Holy Cat Incense 25 Grams

An intricate formula that harmonizes all the energy centers of the body.

September Special
Regularly $5.25, now 25% off:

Price: $3.94
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The Unique Potential of Man Is the Progress of self-Understanding and self-Transcendence

September Special
Regularly $1.95, now 40% off:

Price: $1.17
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You Are The Question You Ask
In addition to some of His most potent Instruction about the nature of devotional turning to Him (previously only available on CD), in this DVD Avatar Adi Da addresses a broad range of topics including:
• practice in the later phase of life
• the great potential for unity in this “dark time” of pervasive conflict
• esoteric and exoteric Christianity
• and, as the title implies, Adi Da points out to all who approach Him that their questions are themselves a signal of the ego-activity that is at the root of their suffering and seeking.

Click here to watch His address to one such question in this 8-minute clip. Play the video


September Special
Regularly $29.95, now 25% off:

Price: $19.77
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2020 Adidam Pocket Calendar

Features this photograph of Avatar Adi Da from Ruchira Dham Hermitage 2000.
On the back, you will find a 2020 calendar.

• 3.5" x 2.25"
• Laminated

Still on Sale:
Regularly $2.95, now 50% off

Price: $1.49
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Adidam 2020 Sacred History Calendar
Still on Sale:
Regularly $29.95, now 50% off

Price: $14.95
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Adidam 40th Anniversay Commemorative Poster

Created in 2012 to commemorate 40 years since the initiation of Avatar Adi Da's Work to Establish the Reality-Way of Adidam.

Price: $27.00
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Now And Forever Hereafter
Price: $36.00
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